Data-driven parties put further pressure on the financial sector: it's time to become event-driven
The ever-increasing house prices and a large number of mortgage applications in the Netherlands are putting pressure on the financial sector. This rise in mortgage applications is primarily driven by
refinancing, where homeowners either remain in their home and take out a new mortgage or
increase their current mortgage. This development made the mortgage market attractive for
lenders over the past period, reflected in the number of mortgage lenders doubling to 40 over
the past seven years. In the Netherlands, this increase in competition is mainly due to the growing
number of traditional providers.
Abroad, however, we already see more and more parties doing something rigorously different. Mortgage lenders or advisers are redefining business as usual:
Besides data, an event-driven strategy is key
Our research shows that Dutch consumers do not feel their needs are sufficiently considered
The various target groups have different desires
We provide examples and describe how you can leverage data and event-driven strategies to become a truly customer-centric organization