Utrecht, July 2, 2024 - During the Dutch PR Awards, Progress Communications was named winner in the PR-Driven Campaign category with a case from IG&H. This case from the consulting technology company won the awards because of the impact and value achieved with the chosen PR and communications strategy.
"Through a tactical media analysis and a devised communications strategy, IG&H managed to increase the share of conversation by 50 percent and effectively convey core messages in the trade and national media. This entirely PR-driven approach resulted not only in a significant increase in media coverage, but also in concrete business leads," the jury explained its verdict in the report.
"We ask our authors to share their own articles with their LinkedIn network to extend the shelf life of media coverage. These posts have resulted in business leads several times," explained IG&H.
The judges called the campaign an effective example of how thoughtful PR strategies can create impact and value.
"We are extremely proud and delighted to have received a gold award at the Dutch PR Awards. This recognition is a crown on the work and results that we managed to achieve together with the IG&H team. It is a beautiful case with tangible results, which demonstrate the added value and impact of PR," said Progress Communications.
"We are very pleased to have proven our integrated approach to PR and communications channels and to have won this award," IG&H adds in closing.
This is the first time in seven years that the Dutch PR Awards were presented again at the initiative of Marketing Report. The ceremony took place on Wednesday, June 26 at the Corendon hotel near Schiphol Airport.
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