Since the rise of ChatGPT, GenAI has been on everybody’s mind. With ongoing developments and improvements, the number of use cases has grown exponentially. We've been using GenAI in projects for a while now. Yet, there is still a lot of potential being missed out on. Let’s dive into four unexpected GenAI use cases and what they can do for your business!
1) Personalized store recommendations – Fashion
People often reveal more about themselves through their clothing choices than they realize. These choices can be the starting point for creating a highly personalized shopping experience. With GenAI analyzing an image of someone's outfit, it can pick up on details like color combinations, fabric textures and preferred styles. This information can be used to design a store interface that is tailored to the customer’s style and can provide personalized in-stock item recommendations.
Imagine your excitement to test an AI store. Compared to seeing a usual window display, an AI experience boosts sales and publicity. This not only makes shopping more efficient but also adds fun and inspiration to the mix.
2) Find your product – Retail
Need help finding a present or looking for a specific product? Say no more! Online retailers have been expanding their assortment. Unfortunately, this makes browsing their website more difficult. Fortunately, a browsing assistant is here to help.
What present should you get for a student who just moved out? The browsing assistant finds products in the assortment that suit your request! Just talk to the browsing assistant and it will find the product or present that you need. Helping your customer during their search not only incentivizes purchases but also makes the website much more user-friendly.
3) Customer support sorting – Customer Service
Several GenAI applications are already used for customer support. But we want to take it a step further. Delivering high-quality customer support means adapting to how each client prefers to communicate. Routing can be painful: is the website, the chatbot or the call center most suitable?
When calling, let the customer quickly explain their issue before being forwarded. The complexity of their question and their sentiment can be classified by analyzing their voice in real-time. Now you can divide the tasks more easily, allowing your experts to focus on the most complex and delicate client cases. This smart sorting not only cuts down waiting times for your customers, but also helps support teams to allocate their resources efficiently.
4) AI Travel Companion - Tourism
Holiday season is here, and AI can help you during your trip. Turn on the app, and you will receive daily itinerary suggestions based on your location and weather forecasts. For instance, if you’re in Tokyo and it’s a sunny day, the AI might suggest a visit to the beautiful Akiya beach, and after refreshing, a tour of the TeamLab Planets Museum. You can also ask the app any question, “What is the best Mexican restaurant near me?”. During your day, the app can generate interactive stories based on your location and its history. It can also provide real-time language translation. Now that is what we call a personal tour guide!
While some of these applications may seem experimental, embracing the power of GenAI can make them work. Don’t let great be the enemy of good. Instead, grab the opportunity now to see how GenAI can immediately enhance your business.
Want to visit our GenAI experience center to witness firsthand how GenAI is already delivering significant value across industries? Reach out to:
Kristel Lanjouw
Head of Data & AI
T: +31 625493984
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