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Inzichten
De markt beweegt snel. Dit kan jij ook. Om je geïnspireerd en op de hoogte te houden, publiceren we regelmatig inzichten en tips.


Ruud Schoenmakers: ‘Retailers are becoming digital businesses’
The retail market is changing enormously, partially due to the growing success of digital platforms such as Amazon. At the same time,...


CEO’s about their response to the new normal
Through an exchange of letters, Marjon Kaper (CEO ANWB Reizen) and Erik-Jan Mares (CEO Zeeman) provide answers to four questions posed...


Digital transformation as a vaccine to cope with the ‘new normal’
Corona causes dramatic changes in consumer behaviour, forcing retailers to respond with unprecedented agility,...


Digitalization: the right approach for lasting success
An interesting and topical research conducted by Gartnerreveals 6 points at which digitalization appears to go wrong: a conservative...


How platforms can accelerate the Digital Transformation
Digitalisation is taking off unprecedentedly, but by no means every organisation is equipped to respond to it. Because companies spend a...


How digital channels really add value to the customer experience
An exceptionally good customer experience leads to demonstrably better business results. Research shows that customer satisfaction...
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